Foxe & Fable - Affiliate Program

Date joined Paid On Results: 10th October 2024

Affiliate Acceptance: Merchant Approval

Cookie Length: 60 Day(s)

Merchant URL: https://foxeandfable.com/

Product Feed: Yes

Foxe & Fable was only launched in July 2024 and wants to solve the problem that men don’t know how to feel sexy and don’t have anything to wear that they can feel sexy in. Foxe & Fable is part of a evolution in men’s fashion, masculinity and gender norms – help us spread the word!

THE BRAND

Foxe & Fable is on a mission to disrupt the underwear market with carefully curated products, designed to seduce the senses and arouse our curiosities. We are not just a range of products, but a new luxury experience – whether a gift from a loved one or a personal indulgence, Foxe & Fable is designed to be desired.

Foxe & Fable is introducing luxury underwear for men, inspired by the sophistication and elegance of women’s lingerie.

With uncompromising quality and silk that’s borderline sinful, with uncompromising quality and silk that’s borderline sinful, Foxe & Fable is luxury underwear that unleashes our other side. Granting us permission to revel in the sensual us and the savage us, the passionate us and the playful us - Whatever side of us we desire.

The concept for Foxe & Fable was sparked when our founder, Sam, bought a set of lingerie for his partner, Hannah, at a time she was feeling unattractive and undesirable. Hannah’s mood was transformed as soon as she donned the outfit and was back to feeling sexy, confident and powerful. Sam wanted to feel this way too! Then as he glanced down to notice he was wearing the boring same briefs as he always does, he suddenly felt very underdressed...why isn’t there lingerie for men?

The underwear market is not complete – while women’s underwear offers a diverse variety, ranging from everyday basics to intricate lingerie and daring fetish wear, the men’s market remains limited.

OUR PRODUCTS

Our collection includes a range of boxers fashioned from the finest silk and lace materials, specifically selected for their luxurious qualities and with a touch so soft it will seduce your senses. Our boxers have been designed for a tailored fit and feature a unique fly design with discreet branding. Unparalleled comfort is ensured by using a 4-panel construction, French seams and a soft exposed waistband.

RESPONSIBLE LUXURY

At Foxe & Fable we recognise the impact the fashion industry is having on our environment. We make luxury that doesn’t cost the earth. Our manufacturing process is simple. Each boxer is handmade by a sustainable factory in London and produced in small batches in order to reduce waste and ensure quality.

We like to source our materials from as close to home as possible. Our boxers are made from the finest silk and lace materials ethically and sustainably sourced from specialist suppliers in the UK and France. Indeed, our silks are supplied by the only organic silk supplier in the UK.

TARGET MARKET

The ambition is to nudge the everyman out of his comfort zone. We expect our customer to be the epitome of the modern metrosexual man, 25-45 years old, living in a City and with a mid-high earning job. No matter their sexual preferences or relationship status, they will be sexually curious.

We also see women being a key demographic, buying for their partners. Each boxer arrives nestled in a complementary gifting box complete with detailed care instructions.