GL Assessment - Affiliate Program

Date joined Paid On Results: 22nd April 2009

Affiliate Acceptance: Merchant Approval

Cookie Length: 90 Day(s)

Merchant URL: http://shop.gl-assessment.co.uk/

GL Assessment tests are used by approximately 70% of UK primary and secondary schools every year. This makes it the UK's largest independent provider of educational assessments. We also supply a small amount of tests to parents for use at home, including the popular 11+ Practice Papers.  It is the 11+ Practice Papers that we are targeting for this affiliate program.

About the 11+ Practice Papers

The 11+ Practice Papers are a popular study tool for the 11-plus examination which is administered to many students in their last year of primary education. The examination typically serves as part of the criteria for gaining entrance to selective secondary schools.

The practice tests are available in mixed packs of verbal reasoning, non-verbal reasoning, maths and English, or in single subject packs. They have been purchased by customers for over 12 years and are published by GL Assessment and Letts Education.

Demographics

The 11+ Practice Papers are used by both parents and teachers alike and are sold at popular booksellers such as WH Smith, Borders and Waterstones. Not only are they administered in schools, parents also purchase them for additional study at home for children aged 10-12.

Market Share

It is estimated that the total market value is £2 million and the 11+ Practice Papers have over a 60% market share. In addition, over 95% of the 11-plus examinations taken in schools are developed by GL Assessment. More than 100,000 pupils sit the exam each year.

Peak Seasons

Although tests are purchased throughout the year, a peak usually occurs during late Spring and the Summer months, as the exam is taken between September and December and parents tend to prepare children over the summer holidays.