Maison SL - Affiliate Program

Date joined Paid On Results: 26th September 2023

Affiliate Acceptance: Merchant Approval

Cookie Length: 60 Day(s)

Merchant URL: https://maisonsl.com/

Product Feed: Yes

Maison SL is a luxury lingerie and swimwear retailer based in Notting Hill, London offering an exceptional curated range of more than two dozen leading European and UK brands and specialist online fitting and styling advice.

The business caters for women of all ages, shapes and sizes from cup size A to plus size K. Founder Susana Lorena has more than 20 years’ experience, having worked for Rigby & Peller, Eres and La Perla. She runs the shop with her sister Laura (and Bengal cat Tiga), providing a warm, friendly service and virtual fitting and styling on Facetime and Zoom for online customers across the UK and abroad.

Maison SL is now the only independent multi-brand lingerie store in central London and stocks a wide range of brands and styles in practical, everyday underwear as well as luxury designer lingerie. The range includes bralettes, t-shirt and balcony bras, bridal lingerie, maternity and nursing bras, Italian hosiery and designer tights, British and French silks and camisoles, and a wide selection of nightwear and designer swimwear. Brands include:

• Aubade
• Maison Lejaby
• Lise Charmel
• Marie Jo
• ID Sarrieri
• Cosabella
• Empreinte
• Andres Sarda
• Fleur of England
• Wacoal
• Prima Donna
• Valery
• Marjolaine
• Trasparenze
• Parasol Rose
• Maryan Mehlhorn
• Watercult
• Gottex
• Banana Moon
• Nicole Olivier.

Maison SL has an excellent reputation for quality and service and has been widely praised in the media and by influencers. Here are some examples of comments about Susana and Maison SL:

• Alexandra Shulman, the former Vogue Editor-in-Chief, described founder Susana Lorena as the “bra whisperer” in an article in the Daily Mail: “Without a tape measure, only a few questions and a quick glance, she can find you the perfect bra.” (My love-hate relationship with the bra — and how I found 'the one', 6 Mar 2023, Daily Mail)
• Chloe Street, Fashion Editor of the Evening Standard, described Maison SL in a recent article as “every Notting Hill girl’s best kept secret”. She said of Susana: “She’s a pro when it comes to those of us with more unusual sizes, such as small backs and larger cups” and she stocks “an impressive and interesting array of continental luxury lingerie brands….many of which you won’t have heard of.” (Where to buy beautiful lingerie in London this Valentine’s Day, Feb 10, 2023, Evening Standard)
• Rosie Green in a Telegraph article described Susana as “a genius at finding flattering underwear”. (How to find the perfect pair of knickers, 16 Aug 2022, Telegraph)

Free fitting and styling online is all part of the service. Susana and her sister are experts in body morphology. They understand the styles that suit different body shapes and the colours that complement different skin tones. Susana is often in touch with customers by email, phone, text and WhatsApp offering advice and recommendations and alerting them to new products they may like. Maison SL will also order items for customers, which very few retailers will do nowadays, and offers free standard delivery on orders in the UK and to most international destinations. If customers are in a hurry, courier delivery can be arranged.

Customers often browse and shop on social media and Maison SL has a digital marketing strategy that includes: SEO to improve the websites organic search rankings, email marketing and a successful influencer programme on Instagram. Influencers who have posted about Maison SL include Mother Pukka, Dior Bediako (PepperYourTalk), Candice Lake, Ashley James, Thandi Maq (The Sartorial Lawyer), Lizzie Hadfield, Katherine Ormerod, Lucy Bennett, Jada Sezer and Heidi Range (Sugababes)

Sustainability is very important for customers. Many prefer to buy ethical brands and Maison SL stocks lingerie made from sustainable materials and several swimwear brands made from recycled polyamide. Maison SL also holds an annual Bra Amnesty to encourage bra recycling and raise money for Against Breast Cancer, the charity that does research into secondary breast cancer. The Amnest works by getting customers to donate their unwanted bras instead of throwing them away. This prevents them going into landfill and the bras can be repurposed and sold at affordable prices in countries where bras are very expensive.